Essentials of Strategic Management

For undergraduate and graduate courses in Strategic Management and Business Policy. This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. While based on rigorous research studies, the citations and footnotes are minimal. Essentials of Strategic Management is suitable for a variety of strategy courses and may also be used in corporate and executive training programs. Serves as an excellent supplement to cases and simulations. - NEW - Complementors as other stakeholders have been added to Porters model of industry analysis in Chapter 3. Expands industry analysis to include those firms whose products complement those in the industry being analyzed. - NEW - International entry options have been added to discussion of horizontal growth strategy. Provides students with increased international coverage and expands horizontal growth to include entry into other countries. - NEW - Greiners "crises of growth" is extended to additional stages of corporate development in Chapter 8. Shows students how each stage of development is accompanied by growing pains that force the organization to change.;- NEW - The discussion of financial analysis in Chapter 11 is expanded to include five steps for analyzing financial statements. Provides students with more guidance for undertaking financial analysis of a case. - NEW - Criticism of SWOT analysis is provided. Puts SWOT analysis into perspective and provides rationale for using EFAS and IFAS Tables to analyze strategic factors. - Industry matrix plus EFAS, IFAS, and SFAS Tables are provided. Enables students to better identify and evaluate strategic factors in any organization. - The impact of Corporate Governance and Social Responsibility on strategic decision making is discussed. Puts strategic decision-making into context - especially important given the Enron controversy.