Essentials of Intellectual Property

Essentials of Intellectual Property Law, Economics, and Strategy - Essentials Series

2nd Edition

Paperback (29 Mar 2011)

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Publisher's Synopsis

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property.

  • Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works
  • Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence
  • Offers an introduction to IP licensing and enforcement
  • Now features discussion of critical precedent-setting recent IP cases and proposed patent reform

Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

Book information

ISBN: 9780470888506
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 2nd Edition
DEWEY: 346.73048
DEWEY edition: 22
Language: English
Number of pages: 292
Weight: 402g
Height: 165mm
Width: 229mm
Spine width: 21mm