Publisher's Synopsis
For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.
This Global Edition has been edited to include enhancements making it more relevant to students outside the United States
The tools to launch a new venture and the knowledge for entrepreneurial success.
With a practical, "hands on" approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
