Publisher's Synopsis
"Chase successfully demonstrates which traditional marketing strategies apply to the Net and where the new thinking begins." –David S. Klein Associate Publisher/Editor, Advertising Age
From the nation′s #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company.
The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." Chase reveals insider′s secrets and tips garnered from his own experience and those of his clients on how to exploit the Net for all it′s worth. This book arms you with an arsenal of strategies and tactics that will keep you one step ahead of your competitors. You′ll learn how to use the Net to:
∗ Increase purchasing power and reduce operating costs
∗ Find free information that other people pay for
∗ Keep close tabs on your competition
∗ Test new products, services, and ideas while developing your brand
∗ Prospect for new business and create instant, inbound leads
∗ Build new audiences for your products and services
∗ Design and implement direct marketing, sales, and PR strategies
Special Offer!
Get free access to the archives of Larry Chase′s Web Digest For Marketers (WDFM) for one year. WDFM features thousands of short reviews of business–oriented Web sites. You also get access to a companion Web site where you′ll find hyperlinked resource listings for each chapter in the book and regular book updates.
Visit our Web site at www.wiley.com/compbooks/
Visit the companion Web site at www.wiley.com/compbooks/chase
