Publisher's Synopsis
"A great primer for anyone who wants to excel in e–marketing! Larry Chase covers all the basics in this ′must have′ book for online marketers."– Patricia Seybold, author, Customers.com and The Customer Revolution
From the nation′s #1 Internet business expert: how to work faster, cheaper, and smarter inside your company, while implementing strategic marketing tactics outside your company.
The founder of the first online ad agency, Larry Chase was developing successful Internet business, marketing, and sales strategies long before most people had ever heard the word "cyberspace." In his new book, Chase reveals insider′s secrets and tips, garnered from his own experiences and those of his clients, on how to exploit the Net for all it′s worth. You′ll be armed with an arsenal of strategies and tactics that will keep you one step ahead of your competitors.
You′ll learn how to use the Net to:
? Increase purchasing power and reduce operating costs
? Find free information that other people pay for
? Conduct competitive reconnaissance missions
? Test new products, services, and ideas while developing your brand
? Prospect for new business and
create instant, inbound leads
? Build new markets for your products and services
? Design and implement direct marketing, sales, and PR strategies
