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Erecting Desire

Erecting Desire The Rise of the Viagra Phenomenon

1st edition

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Publisher's Synopsis

This book draws on more than 70 interviews with users of "the little blue pill" (both male and female), medical experts, social commentators and pharmaceutical representatives to understand how this one product exploded into such a huge marketing success, and what that phenomenon has to say about our culture. This is a fascinating account of both the people who manufacture and market Viagra, and those who have embraced the wonder drug as a new lease on their sex lives.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415947213
Publisher: Taylor and Francis
Imprint: Routledge
Edition: 1st edition
Language: English
Number of pages: 256
Weight: 454g
Height: 229mm
Width: 152mm

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