Publisher's Synopsis
Stephen Choo's Entrepreneurial Management text provides students with a comprehensive coverage of key topics in the study and experience of entrepreneurship. Aimed at a second or third year undergraduate course in Entrepreneurship, this text can also be used by MBA students and practicing entrepreneurs seeking professional guidance to achieving business success. For this book, the work of specialists in various fields of entrepreneurship has been combined to provide a comprehensive introduction to the world of business and its most important role player, the entrepreneur. In the development phase of this book, entrepreneurs who had started and managed their own businesses were consulted. The procedure that the entrepreneur has to follow before establishing a business is described in detail, and guidelines are provided on identifying a feasible business idea, carrying out a viability study, and finally drawing up a business plan. Some of the most important and essential functions that have to be addressed by the entrepreneur, e.g. marketing, finance, operations, human resources and purchasing, are also dealt with as they are relevant to a start-up or new business.
