Paperback (07 Nov 2000)
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A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint.
| ISBN: | 9780887309830 |
| Publisher: | Harper Paperbacks |
| Imprint: | Harper Paperbacks |
| Pub date: | 07 Nov 2000 |
| Language: | English |
| Number of pages: | 272 . |
| Weight: | 232g |
| Height: | 132mm |
| Width: | 202mm |
| Spine width: | 23mm |
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Paperback
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