Electronic Commerce

Electronic Commerce The Strategic Perspective

Book (01 Sep 1999)

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Publisher's Synopsis

Electronic Commerce provides a strategic marketing and managerial perspective of this topic. The research of four authors provides the basis, allowing for first-hand experience, varied viewpoints and relevance.

Book information

ISBN: 9780030265334
Publisher: Dryden Press
Imprint: Dryden Press
Pub date:
DEWEY: 658.84
DEWEY edition: 21
Language: English
Number of pages: 162
Weight: 400g
Height: 276mm
Width: 215mm
Spine width: 8mm