Publisher's Synopsis
This book, perhaps among the first few of its kind, explores in a unique way management concepts like customer centricity and core competency. Examples, illustrations and tables guide the reader on how to, provide superior customer satisfaction to existing customers, acquire new customer and build customers loyalty.A lucid book on the ins and outs of the much-in-vogue call centers. It caters to the need of a global audience with panache. The focus is on honing personal relation skills and educ
