Paperback (25 Jun 1999)
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This report offers an overview of IT-enabled marketing. Drawing on interviews and case studies from a wide range of industries, the report illustrates how blue-chip companies are embracing new information-tailored marketing techniques.
| ISBN: | 9780273644279 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 25 Jun 1999 |
| DEWEY: | 658.800285 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 192 |
| Weight: | 539g |
| Height: | 297mm |
| Width: | 210mm |
| Spine width: | 11mm |
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