E-Marketing

E-Marketing

5th Edition

Paperback (30 Dec 2008)

Not available for sale

Includes delivery to the United States

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Publisher's Synopsis

For courses in electronic marketing or e business.

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profitability.

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Book information

ISBN: 9780136154402
Publisher: Bookpoint Ltd
Imprint: Pearson
Pub date:
Edition: 5th Edition
DEWEY: 658.872
DEWEY edition: 22
Number of pages: 430
Weight: 590g
Height: 235mm
Width: 178mm
Spine width: 23mm