Publisher's Synopsis
The 1990's will be remembered as the decade when large scale growth in telecommunications began. This has enabled all businesses to communicate with a global audience at low cost, and opened up new markets and trading opportunities based on a global technological framework.;Ecommerce is here to stay, the global infrastructure is now in place, its' use continues to grow exponentially and the whole process seems unstoppable. With all businesses facing increasing competition a diverse customer base is becoming ever more important. The internet provides many challenges and potential business advantages.
