Publisher's Synopsis
e-Business Readiness: A Customer-Focused Framework provides the structure you need to understand the complexities of e-business and initiate a profitable and competitive e-business solution. Every company must take on the challenge of transforming itself into an e-business enterprise in order to be a serious player in todays commercial arena. Featured in this book is the eBiz Readiness! assessment framework, a comprehensive, proven, and customer-driven approach for analyzing e-business needs, setting goals, determining an effective strategy, and monitoring change. It allows you to incorporate your businesss own unique industry components and metrics, whether it is a small start-up or a Fortune 500 company. The book presents each facet of the framework involving key e-business stakeholders and their processes: *Customer: Engage, order, fulfill, and support. *Business community: Engage, interact, govern, and provide service. *Operational partner: Manage contracts, relationships, transactions, content, and intellectual assets; add security, assurance, and dispute resolution.;*Strategic partner: Manage new alliances, account planning, new market research, macro-resource planning, and product and service development. *Governance: Manage workforce, localization, clusters, accessibility, e-business education, jurisdiction, liability, intellectual property, dispute settlement, taxation, privacy, trust, and e-business architecture. *Agents: Conduct research and analysis, content management, sales, marketing and service, community, education, and entertainment. *Employees: Examine productivity, e-culture, and information systems infrastructure and services. At a practical level, e-Business Readiness poses questions that companies need to ask to obtain each stakeholders view. Interviews with industry and government leaders such as VerticalNet, Nuance, Siemens, and Novell illustrate various e-business initiatives. Numerous examples throughout the text illustrate vital elements of the framework as it relates to both large and small businesses. Case studies demonstrate how eBiz Readiness! framework can be put to work for e-business ventures. With the eBiz Readiness! framework and the information in this timely book, you will be far better equipped to formulate a
