Publisher's Synopsis
Are you a business leader who (whisper it softly…) doesn't really 'get' IT?
Are you aware of the need for IT within your business, but don't know enough to start
leveraging all that modern technology has to offer?
You are not alone!
In Doing IT For Money, Stewart Marshall gives you five core principles you can use to support
your future decision-making. This book will tell you all you need to know about the
fundamentals of business IT, and show you how something you once thought of as a cost
and a drain on resources is actually an asset and the core of your business.
When you've read this book, you will understand how to:
- Use technology as the foundation for your business
- Provide the tools your employees need to do things more accurately and efficiently
- Engage with your customers and prospects to deliver a superior customer lifetime value
- Provide the IT strength your business needs to build for the future
- Actively seek out the opportunities that digital transformation presents
- Energise your team and enhance your profit per person
If you are curious, ambitious and determined to succeed in the future, this book is for you.
