Publisher's Synopsis
You have a fantastic product. No, really. Your product is amazing.
If you didn't believe so, you wouldn't have invested time and money in producing and marketing it. The problem is being able to convince other people of the same thing. That is where marketing comes in. Since their product is so incredible, many people think that everyone should be tying up the company's phone lines, knocking down the doors, and flooding the inbox with demands and sales orders. But you have found the hard way that that just hasn't happened. So instead, you have to find a new way to get the message about your product out to the people that might buy it. There are many different paths to doing this, most of which do not happen independently and without well-planned research and goals. For example, you need to understand the changing social norms that affect people's information, especially in the digital world. You need to know your product inside and out to state what particular audience it will appeal to clearly. And you need to be able to interact with the public so that people have faith in both your product and your business.There are many challenges associated with digital marketing in today's digital era, and companies have to remain on the cutting edge of marketing techniques and technologies available to help them achieve their goals. After all, so many companies compete for people's attention that many have learned to gloss over ads while surfing the Internet. As a result, communication channels are frequently clogged, and getting your product to your target audience is more complicated than ever.
If you are looking for a pat on the back about how fantastic your product is, this isn't the audiobook for you. Instead, go ask your mom to tell you how amazing you are. But if you want to be serious about marketing your product and achieving tangible results, then keep reading. This audiobook will give you some of the answers that you need.
So, what are you waiting for?
Get this book today!
