Publisher's Synopsis
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.
Design and Marketing of New Products
2nd Edition
Hardback (01 Jun 1993)
Not available for sale
Includes delivery to the United States
Out of stock
Check stock
Book information
| ISBN: | 9780132015677 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Jun 1993 |
| Edition: | 2nd Edition |
| DEWEY: | 658.575 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 701 |
| Weight: | 998g |
| Height: | 160mm |
| Width: | 235mm |
| Spine width: | 30mm |
