Publisher's Synopsis
The aim of this work is to assist readers in setting up, organizing and effectively using databases to achieve improvements in sales performance and cost efficiency.
Database Marketing Butterworth-Heinemann Ltd
Hardback (12 Jul 1994)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780750600361 |
| Publisher: | Butterworth-Heinemann Ltd |
| Imprint: | Butterworth-Heinemann Ltd |
| Pub date: | 12 Jul 1994 |
| Language: | English |
| Number of pages: | 180 |
| Weight: | -1g |
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