Publisher's Synopsis
DIYPR workbook, the editorial phenomenon debut by veteran publicist Nikkia McClain, is destined to be lauded as a New York Times bestseller.
In the must-have "yellow book," the founder and CEO of Tené Nícole Marketing and Public Relations reveals how to build a brand in a self-taught, user-friendly workbook format. McClain breaks down step-by-step processes and ideas to help anyone -- entrepreneur, talent, brand, small business -- effectively execute a PR campaign or project and garner results. She also includes anecdotes about client successes as inspiration:
"My client didn't make it easy for me that night. She wanted to meet Beyoncé and walk the red carpet at an event that her natural hair brand was sponsoring, but was told she couldn't do either. Not only did she do the red carpet, but she was also trending the next day all over social media after meeting and taking pictures with ... you guessed it, Beyoncé!" - Nikkia McClain
As millions of businesses are created globally, DIYPR emphasizes public relations is vital to the longevity and success of any brand. Chapter topics include:
● Traditional PR vs Out-of-the-Box Thinking
● How to Make Contacts and Gain A Network
● The Art of Pitching
● Tracking Your Success
● All You Need to Know About Starting a PR Campaign
DIYPR readers will also have access to 'cheat sheet' templates and samples of press releases, media alerts, marketing integration sheets, sponsorship decks, pitch sheets, press kit, and event sheets.
