Paperback (31 Jul 1995)
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Written in "dummie's guide" style, with chapters on Internet markets, the different types of online services, developing cybermarketing tactics, product demonstration and distribution, and cyberspace research. Approximately half of the chapters are specific to cyberspace. The others show how traditional marketing strategy can be applied and demonst
| ISBN: | 9781562763282 |
| Publisher: | Ziff-Davis Press |
| Imprint: | Ziff-Davis Press |
| Pub date: | 31 Jul 1995 |
| Language: | English |
| Number of pages: | 258 |
| Weight: | 440g |
| Height: | 233mm |
| Width: | 150mm |
| Spine width: | 23mm |
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