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Customer Relationship Management

Customer Relationship Management - A Briefcase Book

eBook (31 Oct 2001)

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Other formats & editions

New
Paperback (16 Oct 2001) RRP $26.83 $23.18

Publisher's Synopsis

In common with all McGraw-Hill's Briefcase Books, Customer Relationship Management is a practical, advice-filled guide. It shows how to manage both short and long-term relationships and details the benefits of knowing your customers.

Book information

ISBN: 9780071394123
Publisher: McGraw-Hill
Imprint: McGraw-Hill
Pub date:
DEWEY: 658.812
DEWEY edition: 21
Number of pages: 164
Weight: -1g