Customer Relationship Management

Customer Relationship Management - A Briefcase Book

Paperback (16 Oct 2001)

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Publisher's Synopsis

In common with all McGraw-Hill's Briefcase Books, Customer Relationship Management is a practical, advice-filled guide. It shows how to manage both short and long-term relationships and details the benefits of knowing your customers.

Book information

ISBN: 9780071379540
Publisher: McGraw-Hill Education
Imprint: McGraw Hill
Pub date:
DEWEY: 658.812
DEWEY edition: 21
Language: English
Number of pages: 164
Weight: 274g
Height: 228mm
Width: 151mm
Spine width: 14mm