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Customer-Lifetime-Value-Management

Customer-Lifetime-Value-Management Kundenwert Schaffen Und Erhohen: Konzepte, Strategien, Praxisbeispiele

2000

Hardback (25 Feb 2000) | German

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Publisher's Synopsis

Immer mehr Unternehmen entdecken die Bedeutung von Customer-Relationship-Management (CRM). Hofmann legt das erste Buch vor, das CRM mit dem gleichfalls immer bedeutender werdenden Aspekt der wertsteigernden Unternehmensführung zum Customer-Lifetime-Value-Management (CLV-M) verknüpft.

Book information

ISBN: 9783409116183
Publisher: Gabler Verlag
Imprint: Gabler Verlag
Pub date:
Edition: 2000
DEWEY: 650
Language: German
Number of pages: 209
Weight: 522g
Height: 240mm
Width: 170mm

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