Publisher's Synopsis
Bestselling author of The Discipline of Market Leaders shows how companies can profit from establishing closer, more co-operative customer-supplier relationships. One in three market-leading companies is making the most of `customer intimacy' - when suppliers and customers work together as if they were two different aspects of the same organization, jointly pursuing mutual success. Wiersema is a leading business strategist and consultant to high-performing companies. He describes how customer intimacy works, how to implement it and what pitfalls to look out for, and illustrates with examples from the top companies, including: Black & Decker, British Airways, Chrysler, Colgate-Palmolive, Fisher-Price, IBM, Levi Strauss, Microsoft, Procter & Gamble, Xerox and many more.
