Publisher's Synopsis
This is a book about the behaviour of customers around the world. Comprehensive in its coverage and managerial in its focus, the book dwells on the traditional issues in the field, and then extends them to emerging topics.
Customer Behavior Consumer Behavior and Beyond - The Dryden Press Series in Marketing
Hardback (06 Aug 1998)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780030980169 |
| Publisher: | Dryden |
| Imprint: | Dryden |
| Pub date: | 06 Aug 1998 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Weight: | 1742g |
| Height: | 261mm |
| Width: | 210mm |
| Spine width: | 35mm |
