Publisher's Synopsis
In Crystallizing Public Opinion, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include:
- The roles of a public relations counsel and their importance to organizations.
- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.
- Identifying the best time and medium to communicate with certain groups of people.
- How to determine what information to deliver.
