Crystallizing Public Opinion

Edward L. Bernays

Paperback (30 Nov 2019)

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Publisher's Synopsis

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.

Book information

ISBN:	9780486836584
Publisher:	Dover Publications Inc
Imprint:	Search Press
Pub date:	30 Nov 2019
DEWEY:	302
DEWEY edition:	23
Language:	English
Number of pages:	144
Weight:	154g
Height:	204mm
Width:	131mm
Spine width:	8mm