5th Edition
Paperback (08 Dec 1994)
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Includes delivery to the United States
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This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
| ISBN: | 9780534252601 |
| Publisher: | Wadsworth Pub. Co. |
| Imprint: | Wadsworth Pub. Co. |
| Pub date: | 08 Dec 1994 |
| Edition: | 5th Edition |
| DEWEY: | 659.132 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 389 |
| Weight: | 748g |
| Height: | 254mm |
| Width: | 203mm |
| Spine width: | 15mm |
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