Publisher's Synopsis

Best Selling Strategy Title. The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written.

Book information

ISBN: 9781259732782
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: Twentyfirst edition
DEWEY: 658.4012
DEWEY edition: 23
Language: English
Number of pages: xxix, 370
Weight: 1650g
Height: 264mm
Width: 211mm
Spine width: 36mm