Publisher's Synopsis
One of the first books in a series co-published with Cranfield School of Management, "Corporate Strategy and Financial Evaluation" offers a study of how the combination of strategic and financial appraisal can add an extra dimension to corporate decision-making.;Tony Grundy shows how many major corporate failures can be attributed to management pursuing a "strategic vision" independent of financial realism. By providing a workable framework for linking strategic and financial appraisal to achieving corporate success, he then goes on to demonstrate how management can avoid such failures.;The framework was tested on senior managers in a number of large UK organizations - Rolls Royce, Grand Metropolitan, London Underground, Post Office Counters and BP, and Grundy provides detailed case studies to show how it works in practice.;Tackling a complex subject, Grundy begins by looking at the problems associated with taking the integrated approach he is recommending and then analyzes each major aspect of the process and the implications for financial decision-making, particularly longer-term. Although research-based, this new text is written primarily for practising managers but will also appeal to students from a wide range of business disciplines.
