Publisher's Synopsis
In the wake of the unprecedented Covid-19 pandemic, the world witnessed a stark revelation: the critical importance of corporate strategy in the survival and resilience of manufacturing industries. This realization prompted a need for exploration and reflection. Corporate Strategies for Business Survivability in Manufacturing Industries emerges as a beacon of scholarly insight, diligently navigating the evolving landscape of corporate strategy in contemporary manufacturing. The significance of corporate strategy has occasionally been overshadowed by the rapid pace of change in the business world. This book sets out to rectify this oversight, breathing life into valuable experiences and insights that might otherwise have dissipated into the ether. It captures a spectrum of corporate strategies, from their embryonic stages of design and incubation to their full maturity in the realm of business development. These strategies, versatile and boundless, span the domains of operations, production, and beyond, resonating with practitioners and scholars alike. This book acts as a conduit for the dissemination of recent corporate strategies in industries across the globe. It not only addresses and evaluates these strategies but also records and updates them, serving as an indispensable benchmark for learning and implementation across diverse environments. With a broad target audience in mind, ranging from students and academics to seasoned business professionals, this book accommodates a diverse array of disciplines. Whether one's interests lie in management, operations, marketing, logistics, supply chain management, mergers and acquisitions, business process reengineering, information technology, business development, corporate social responsibility, finance, human resource management, labor relations, unions, or industrial dynamics, this comprehensive work offers invaluable insights.
