Paperback (23 Oct 1996)
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Marketing and branding are major issues on boardroom agendas. As more and more organisations rely on the equity in their name to help market their goods or services it is increasingly important to protect and develop reputations.
| ISBN: | 9780749421113 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 23 Oct 1996 |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Number of pages: | 256 |
| Weight: | 300g |
| Height: | 230mm |
| Width: | 150mm |
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