Publisher's Synopsis
The book that every manager who wants to understand and manage corporate culture has been waiting for. Stephen Bold, Managing Director, Sharp Laboratories of Europe Ltd
Very interesting insights on an elusive and difficult topic. In today′s business environment you ignore the subtleties of culture at your peril. Mike Moshier, Global Head, Human Resources, Novartis Consumer Health, OTC
A practical and clear–headed guide to a fundamental part of successful strategy. It is as aware of the traps and difficulties of organisational culture as of the huge value of—somehow—getting it right. Richard Whittington, Professor of Strategic Management, Said Business School, University of Oxford, UK
An organisation′s culture can be its making or breaking. That is why more and more emphasis is being put on getting it right. Full of real life examples from companies as diverse as IKEA and McDonald′s, Ford and Toyota, and including a series of wide–ranging practical exercises, this book shows managers how to:
Get a grip on why culture matters and the effect it has
Define and measure their organisation′s culture
Align their culture with the business strategy
Avoid the common mistakes of "culture change"
Keep their culture dynamic, responsive and resourceful
It will be invaluable in helping shape an organisation′s culture so that it becomes a powerful driver of success.
