Publisher's Synopsis
Boone, Contemporary Business , Second Canadian Edition, provides a comprehensive, current, and contemporary solution to your introduction to business needs. Though still covering the traditional areas of an introduction to business course, the text takes a contemporary approach using current real–life examples to engage university and college students. Our authors are experienced professors with first–hand knowledge of the resources needed to meet the needs of introductory business students.
With a newly added continuing case featuring a Canadian company, Beau s All Natural Brewing Company, new video cases, and video link updates per term, this text promises fresh, current materials for your introduction to business classes. Students will receive insights into the many facets of business that contribute to the dynamic, ever changing world of work.
