Publisher's Synopsis
Taking a comprehensive view of the industry, this text presents advertising from the creative standpoint, with the author drawing from his own industry experience to lend life to the examples.
Contemporary Advertising
9th Edition
Hardback (01 Nov 2003)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071216746 |
| Publisher: | McGraw-Hill Higher Education |
| Imprint: | McGraw-Hill Higher Education |
| Pub date: | 01 Nov 2003 |
| Edition: | 9th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Language: | English |
| Weight: | 1818g |
| Height: | 281mm |
| Width: | 223mm |
| Spine width: | 30mm |
