Publisher's Synopsis
This updated edition addresses the importance of IMC and how it impacts advertising strategy. This text provides many examples of IMC campaigns.
Contemporary Advertising - The Irwin/McGraw-Hill Series in Marketing
7th Edition
Paperback (01 Nov 1998)
Not available for sale
Includes delivery to the United States
Out of stock
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Book information
| ISBN: | 9780071156523 |
| Publisher: | Irwin/McGraw-Hill |
| Imprint: | Irwin/McGraw-Hill |
| Pub date: | 01 Nov 1998 |
| Edition: | 7th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Weight: | 1780g |
| Height: | 230mm |
