Publisher's Synopsis
'Contemporary Advertising' looks at the evolution of advertising, the scope of advertising, gathering information for advertising planning, planning media strategy, using print media, and much more.
Contemporary Advertising and Integrated Marketing Communications
13th Edition
Paperback (16 Feb 2010)
Not available for sale
Includes delivery to the United States
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Book information
| ISBN: | 9780071220606 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 16 Feb 2010 |
| Edition: | 13th Edition |
| DEWEY: | 659.1 |
| DEWEY edition: | 22 |
| Number of pages: | 774 |
| Weight: | 1670g |
| Height: | 278mm |
| Width: | 215mm |
| Spine width: | 27mm |
