Paperback (19 May 1998)
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This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
| ISBN: | 9780471962694 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 19 May 1998 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 271 |
| Weight: | 425g |
| Height: | 235mm |
| Width: | 153mm |
| Spine width: | 16mm |
