Publisher's Synopsis
"Consumer Evolution is a lucid, insightful guide to the massive economic and cultural changes that are reshaping business in the twenty–first century. Grantham and Carr sketch the big picture and its practical implications with equal ease. The result is a remarkably accessible, well–organized, and practical guide to business in the post– dot.com, post–9/11 age."
–– Dylan Tweney, Business 2.0, columnist and author
"Now that the hype has abated, we can begin to work on those critical elements that must be added to or modified in our management strategies. While global in reach, the internet is a personal thing. Consumer Evolution looks at how these personal aspects must be considered in our strategies and practices."
––Bruce J. Rogow, Fellow, Differentis Consulting, London, UK
"Grantham and Carr do an excellent job of linking the changed psychology of the marketplace to new strategies which businesses must implement. A must–read for any executive who is trying to think outside the box, and draw outside the lines. CIO′s will find this especially helpful as they integrate their systems with others in marketing, human resources, and finance."
––Deems Davis, CIO, Combined Specialty Group, AON Insurance
"Finally a book on ′strategy′ that is not telling us to be revolutionaries to survive in the ′new′ economy. Instead, Grantham and Carr recognize the importance of economic, business, and cultural cycles and show us the importance of understanding where we are in each of those cycles with different frequencies. Business success belongs to those organizations positioning themselves with the strategies best aligned with each of those cycles.
Successful strategies start with the right people having appropriate knowledge, supported by focused processes, employing appropriate technologies, designing performance–supporting structures. Grantham and Carr focus on people and their interaction with processes, technology, and structure.
This is a refreshing book striking a delicate balance between scholarly analysis and eminently practical advice. A must–read by business leaders, particularly those tired of the hype accompanying the ′new′ economy and the ′dot.com′ bust."
–– Gérald de Kerchove, PdK Consulting, former CFO, Fair, Isaac and Co.
"Drs. Grantham and Carr remind us of a crucial truth: the Internet and the global economy operate best only when business leaders remember that today′s customers and employees demand meaningful responsiveness and personal connectedness in business relationships.
Grantham and Carr have their fingers on the pulse of what makes today′s businesses work: the sophisticated interplay of technology and the human needs of employees and customers."
––Dr. Steve Flannes, Psychologist, coauthor, People Skills for Project Managers
