Hardback (30 Nov 1993)
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New edition of an in-depth text for would-be product-pushers, providing a close look at the consumer as an individual, a decision maker, a group member, and as a part of the culture, and detailed analysis of what works and why. The author's background and affiliations involve both psychology and soc
| ISBN: | 9780205149957 |
| Publisher: | Allyn & Bacon |
| Imprint: | Allyn & Bacon |
| Pub date: | 30 Nov 1993 |
| Language: | English |
| Weight: | 1298g |
| Height: | 260mm |
| Width: | 210mm |
| Spine width: | 28mm |
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