Consumer Behavior

Consumer Behavior Buying, Having, and Being

Twelfth edition

Looseleaf In Binder (21 Jan 2016)

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Publisher's Synopsis

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students.

Book information

ISBN: 9780134130255
Publisher: Pearson
Imprint: Pearson
Pub date:
Edition: Twelfth edition
DEWEY: 658.8342
DEWEY edition: 23
Number of pages: xxii, 601
Weight: 1197g
Height: 272mm
Width: 213mm
Spine width: 25mm