Publisher's Synopsis
Yes, there are hundreds of books about corporate communications with lots of great advice. If you are interested in the field, by all means read them all. However, what do you do when your company introduces a phone book with a coupon offering a discount on an abortion? How about when a newspaper does a feature story about your company, but gets the company name wrong? Would you trade a prostate exam for a TV story? John Landsberg, the owner of Bottom Line Communications, has seen and done a lot in his 25-years in corporate communications. In "Confessions of a Corporate Sycophant" he takes readers through it all in a humorous way that blends the textbook version of communications with the real world. In "Confessions" Landsberg is able to laugh when his company president wanted to change the annual report cover after it had been printed. Or when his CEO opened a speech sounding like an idiot. Why a simple walk-through before a visit by legendary broadcaster Walter Cronkite saved the day. Landsberg is able to provide solid communications tips in a light-hearted way while dealing with real-life situations. If you are in any form of communications---PR, media relations, crisis training, writing---this is a must-read book.
