Competitive Marketing A Strategic Approach

John O'Shaughnessy

3rd Edition

Paperback (14 Sep 1995)

Not available for sale

Includes delivery to the United States

Out of stock

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Publisher's Synopsis

This book combines analytical depth and width of coverage to present a truly comprehensive review of the theory and practice of marketing in a competitive environment.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780415093170
Publisher:	Routledge
Imprint:	Routledge
Pub date:	14 Sep 1995
Edition:	3rd Edition
DEWEY:	658.802
DEWEY edition:	20
Number of pages:	749
Weight:	1300g
Height:	186mm
Width:	123mm
Spine width:	38mm