Publisher's Synopsis
"Marking 125 years since the first Coca-Cola was enjoyed on May 8, 1886, and as a reflection of the brand's relevance in popular culture since, Assouline, the purveyor of the most coveted fashion and art books worldwide, is releasing Coca-Cola - a book and iPad application celebrating one of the world's most beloved brands. This beautifully curated book celebrates a collection of the most iconic Coca-Cola photographs, advertisements, designs and memories from the worlds of film, fashion, art and social history. From James Brown to Run DMC and John F. Kennedy, each turn of the page transports the reader to a different decade...Some of the most iconic images include the sultry "Lady in Red" Brazilian advertisement from 1950 and the 1979 U.S. advertisement featuring legendary football player Mean Joe. Greene"--Publisher's web site.
