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Celebration of Fools

Celebration of Fools An Inside Look at the Rise and Fall of JCPenney

Hardback (16 Jul 2004)

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Publisher's Synopsis

'Celebration of Fools' is a cautionary tale about a mega-company that abandoned its core values in the face of competition & fell spectacularly. 'JCPenny' was once a quintessential American company, known for thrift, hard work & good citizenship. Bill Hare tells how the company sold its soul.

Book information

ISBN: 9780814471593
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
DEWEY: 381.14106573
DEWEY edition: 22
Number of pages: 294
Weight: 594g
Height: 93mm
Width: 63mm
Spine width: 13mm

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