Publisher's Synopsis
Praise for CauseWired: Plugging In, Getting Involved, Changing the World " In CauseWired , Tom Watson has written the seminal book on peer–to–peer philanthropy and its counterpart movements in politics and branding." —Charles Best, Founder, DonorsChoose.org "Whether you′re a net–native college student or a geezer like me, CauseWired is required reading if want to understand the future of activism and engagement. Tom Watson gives deep, insider perspectives on the transformative potential of social networking and other innovations for linking communication and compassion." —Mario Morino, Chairman, Venture Philanthropy Partners "With eloquence and enthusiasm borne of deep experience in the world of social change and philanthropy, Tom Watson describes the intersection of causes and technology and shares a compelling vision of a philanthropic future powered by the social web. This is an essential book about one of the Internet′s most important functions: bringing people together to help make our world a better place." —Peter Daou, Internet Advisor to Senator Hillary Clinton " CauseWired is a fascinating look into the rapidly evolving world of the Internet, social networking, and social change. Watson demonstrates how individuals are using new digital outlets and tools—most importantly, blogging, social networking, and online giving platforms—to explore how we may each act to impact the critical events of our day from the 2008 election to Hurricane Katrina and Darfur. His engaging writing style and breadth of perspective help us see not only what is happening today, but what will happen in the years to come as we each act upon our potential to change our world and communities." —Jed Emerson, Managing Director for Integrated Performance, Uhuru Capital "If you don′t want to be left behind in our new wired society—or if you′re already behind—this book is a must–read! Tom Watson has produced what could be a marketing bible for the field of philanthropy and a primer for individuals who want to help change the world." —Judy Miller, Director, Hilton Humanitarian Prize
