Publisher's Synopsis
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:– Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll–out; the potential of vertical integration and fast–response capability; or the challenges of internationalization.
Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today′s students and executives with the key management concepts and frameworks they need.
