Paperback (01 Nov 1997)
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Containing 32 comprehensive cases which represent a broad range of marketing problems, this text asks students to analyse a firm's situation and develop solutions for the problems, threats and opportunities confronting its marketing decision makers.
| ISBN: | 9780023794247 |
| Publisher: | Prentice Hall |
| Imprint: | Prentice Hall |
| Pub date: | 01 Nov 1997 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 352 |
| Weight: | 501g |
| Height: | 235mm |
| Width: | 178mm |
| Spine width: | 15mm |
