Publisher's Synopsis
This is a lecturer's guide to accompany "Cases in European Business" which presents readers with a series of cases illustrating how a variety of companies have responded strategically to the completion of the Single European Market and to the changes in Central and Eastern Europe. Readers are given advice and guidance on using case studies and on how to evaluate the strategic choices made by the companies.;Part one provides a description of the European Community and its policy-making processes. Developments in the wider Europe are covered together with the likely impact of the Single Market legislation on business. The lecturer's guide provides commentary on part one.;Part two is devoted to the cases. Real-life cases are taken from a range of large and small companies and each case has a series of questions. The lecturer's guide contains notes on the questions accompanying the cases.
