Publisher's Synopsis
This text uses case studies to analyze the process of strategic management within a company. It examines the process of determining the future direction of a company and implementing decisions to achieve corporate objectives. The cases are drawn from a wide crosss sectiom of industry sectors: retailing, transport and distribution, manufacture and entertainment. It contains actual case studies from well known companies including Asda, Next and The Abbey National. The final chapter contains questions relating to the cases.
